Find out more about our exciting speakers!


Earvin “Magic” Johnson

Earvin “Magic” Johnson Jr. is an American retired professional basketball player and former president of basketball operations of the NBA Los Angeles Lakers having played point guard for the Lakers for 13 seasons. Johnson was a member of the 1992 United States men’s Olympic basketball team (“The Dream Team”), which won the Olympic gold medal in 1992. He became a two-time inductee into the Basketball Hall of Fame—being enshrined in 2002 for his individual career, and again in 2010 as a member of the “Dream Team”.

He won a championship and an NBA Finals Most Valuable Player Award in his rookie season and won four more championships with the Lakers during the 1980s. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award.

After leaving the NBA in 1992, Johnson formed the Magic Johnson All-Stars, a barnstorming team that traveled around the world playing exhibition games. Johnson runs Magic Johnson Enterprises, a conglomerate company that has a net worth of $700 million its subsidiaries include Magic Johnson Productions, a promotional company; Magic Johnson Theaters, a nationwide chain of movie theaters; and Magic Johnson Entertainment, a film studio.

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Harel Tayeb

Harel  is a visionary leader and serial entrepreneur with over 15 years of experience in the tech ecosystem. He has led Kryon’s vision and operations as a leader in enterprise automation for the last three years. Previously, he was an investor and advisor for startups and VC’s, Harel has held several leadership positions including AVG Israel Country Manager (acquired by Avast for $1.3B). Prior to AVG, Harel led Como (Conduit Mobile), a fast-growing mobile app maker platform.

Prior to Como, he founded a visionary startup in the collectibles area, Collcs Ltd., and before that managed an engineering group at Microsoft & Gteko (acquired by Microsoft) ILDC.

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Julie Shafiki
Chief Marketing Officer

As Kryon’s Chief Marketing Officer, Julie heads up Kryon’s marketing strategy, including brand awareness, public/analyst relations, lead generation, digital marketing, product marketing, as well as field, partner and customer marketing. Over the last 25 years, Julie has built up expert teams, taking high-growth global technology companies to their next stage of business maturity, including three IPOs and one M&A. 

Prior to Kryon, Julie served as CMO of Safe-T, VP Marketing of Voyager Labs, VP Marketing at Tufin®, Global Marketing Director at Lumenis, AVP Global Public Relations at Comverse (NASDAQ: CMVT), and Director of Corporate Communications at PowerDsine (NASDAQ: PDSN, now Microsemi) and Amdocs (NYSE: DOX). She holds an MBA from Tel Aviv University and a BA from Colgate University in New York.

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Phil Fersht
CEO & Founder
HfS Research

Phil is a world-renowned analyst, writer and visionary in emerging technologies, automation, digital business models, and the alignment of enterprise operations to drive customer impact and competitive advantage. 

Fersht coined the terms the “Digital OneOffice” and the “Hyperconnected Economy” which describe HFS Research’s vision for future business operations amidst the impact of automation, AI and disruptive digital business models. In 2012, he authored the first analyst report on Robotic Process Automation (RPA), introducing this topic to the industry and is widely recognized as the pioneering analyst voice that has driven the evolution of the RPA industry.

Prior to founding HFS in 2010, Phil has held various analyst roles for Gartner (AMR) and IDC and was BPO Marketplace leader for Deloitte Consulting across the United States. Over the past 20 years, Fersht has lived and worked in Europe, North-America, and Asia, where he has advised on hundreds of operations strategy, outsourcing, and global business services engagements.

He is also the author and creator of the most widely-read and acclaimed blog in the global services industry, entitled “Horses for Sources” now entering its twelfth year.  He regularly contributes to key media publications and is a regular keynote speaker at major industry events, such as NASSCOM, ANDI, ABSL, Sourcing Interests Group and HFS Research “FORA” Summits. He was named Analyst of the Year in 2016 for the third time by the Institute of Industry Analyst Relations, which voted on 170 other leading IT industry analysts.

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Janesh Patel
Group Vice President
Hotel Technology Client Support
Wyndham Hotels & Resorts

Janesh is the Group Vice President, Hotel Technology Client Support at Wyndham Hotels & Resorts, the world’s largest hotel franchising company, with approximately 9,200 hotels across more than 80 countries on six continents. Through its network of approximately 812,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. Janesh has been with Wyndham for 20+ years; providing strategic guidance to the Hotel technology Client Support (HTCS) organization ensuring outcomes align and support Wyndham Hotels & Resorts core values, mission, and goals. He is experienced with leadership skills to improve talent, business operations, strategic planning, and critical thinking skills to build Wyndham’s best support organization to benefit our business owners with their Information technology needs.

His key focus is to engage team members to grow and be exceptional by leaning on values of Diversity and Innovation, and Janesh takes great pride to ensure all voices, ideas, thoughts are engaged in any opportunities for the organization to perform better. He leads by example, with passion and focus to get things done every day and rewards others who lead in their respective ways, valuing diversity to develop a team-based approach to accomplishing WHR goals.

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Martin Rosendahl
McKinsey & Company

Based in the UK, Martin advises and serves clients across a variety of sectors including Pharmaceutical and Medical Products, Technology and Telecom, Automotive and Manufacturing, Consumer Products and Private Equity. Martin co-lead McKinsey’s Automation@Scale and our Support function transformation practices. His areas of expertise include Enterprise productivity improvements, Enterprise turn around, Digital, Analytics and Automation transformation, Outsourcing and offshoring, cost optimization, Agile enterprise transformation and Shared services.

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Tom van Dael
Finance and IT Director
Visma | Raet

Tom leads the business systems transformation to a fully cloud-based, integrated, predominantly Visma stack. Finding the right balance between finance, IT, customers, processes, employees, skills and culture in this continuous transformation is a great challenge which gives a lot of energy. Being surrounded by so many different highly skilled professionals stimulates continuous learning and development. Another great reward is knowing that the company’s customers benefit from its internal optimisation of the Visma business software. Tom believes the internal set up of integrated cloud-based best of breed Visma business software, complemented with efficient use of data analytics and robotics, needs to evolve to the ultimate showcase.

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Ohad Barnoy
Chief Customer Success Officer

Ohad is passionate about our customers because he knows that their success is his success. With more than 15 years of global experience and as former Head of Innovation at AT&T Amdocs, Ohad is focused on helping customers over-achieve their business goals.

Vita Zlotova
Corporate Intelligence Lead

Vita is relentlessly curious, data-driven and passionate about innovation and storytelling. She loves analyst relations and digging deep into market research and strategy.

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Craig Seebach
VP Strategy, Enterprise Workforce Optimization

Craig Seebach, VP of Strategy, is responsible for driving strategy and business objectives for Verint Enterprise Workforce Optimization solutions across contact centers, branches and back-office operations. Craig works with Verint clients worldwide on workforce and process optimization projects bringing his diverse background in public accounting, banking, insurance and many other industries.

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Boaz Ziniman
Principal Developer Advocate
Amazon Web Services

Boaz Ziniman is a Principal Developer Advocate at Amazon Web Services. He raises customer awareness of AWS services and, in particular, helps customers understand the benefits that the AWS Cloud can deliver. Boaz has many years of experience with web development and operations, architecture, IT management, and cloud.

Prior to joining AWS, Boaz worked with a variety of key Israeli startups – managing development and operations teams as well as leading cloud adoption and partnerships with major cloud vendors.

Karl Sonta
Sr. Manager, Global Learning & Development Technology

Karl is leading a team of managers and consultants in a center of excellence responsible for governing training environments and contextualized guided system support platforms across Verizon’s global enterprise.

Karl began his career with Verizon in 2006 working in retail sales followed by retail management. In 2010, he became a Sr. Sales Trainer in Manhattan supporting retail stores in Verizon’s Northeast US Area. Joining the Global Learning & Development Technology team in 2015, he led multiple project teams pioneering guided in-application systems support, hybrid-attended robotic process automation and process discovery technologies.

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Doug DeBono
VP Sales North America

With over 25 years of enterprise software/hardware sales experience, Doug is dedicated to helping enterprise organizations achieve their digital transformation goals.  business process automation, enterprise applications and enabling technologies. He helps organizations achieve their digital transformation goals.

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Dr. Adam Bujak
Global Head of Intelligent
Automation Practice

Adam is a Vice President at Capgemini Business Services. He has 20 years of professional experience and joined Capgemini in 2007. He is in charge of the Intelligent Automation practice, helping multinational clients to build augmented workforce at scale, transforming their processes to drive intelligent automation while deploying AI, RPA, and analytics solutions. He manages teams to deliver intelligent automation projects on all continents. He also acts as the Capgemini Group offer leader for Intelligent Process Automation Offering, being an integral part of our Perform AI value proposition.

In his previous role as the Competitiveness and Industrialization Director and Global Head of Delivery Excellence, Adam was instrumental to Capgemini’s transformation drive. The successful delivery of his change projects yielded him the Delivery Diamond Award from the Capgemini Group CEO and Chairman.

Adam lived and worked in Germany, Poland, Finland, India, and Australia. On top of his current Capgemini role, he is a frequent conference speaker and acts as an Adjunct Professor at the Reutlingen University in Germany.

Adam holds a PhD in strategic management and a master’s degree in banking and finance.

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Daniel Peled
VP Channel Sales

Daniel is VP of Channel Sales at Kryon and has over 15 years of sales management and business development expertise from a variety of enterprise software and hardware companies. He has an extensive history of building and leading successful businesses and teams. As the EVP of Sales at Mango DSP, Peled managed global sales and was part of the management team that led the company to acquisition and an M&A. Later, he joined FST Biometrics as VP Sales, building its US and Global Sales Team. Most recently, Daniel was Head of Business Development and Sales at Webyclip where he focused his efforts on large eCommerce players such as eBay, Tokopedia, Lazada, and others. Currently, Daniel is responsible for building and developing the Kryon’s global advisories, partners, and channels, bringing Kryon’s Full-Cycle Automation Solution to a global enterprise audience. Peled holds a degree in Industrial Engineering and Management from the Azrieli College of Engineering in Jerusalem.

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Shay Antebi

Shay is a versatile, dynamic and experienced global technology and innovation leader. Over the course of his career, Shay has led multiple large-scale global transformations introducing teams to new, cutting-edge technologies and methodologies. Shay previously served as VP R&D and Innovation in Amdocs (NASDAQ: DOX) where he was responsible for building world-class services, resulting in major business growth, as well as the CTO for Amdocs Delivery where he spearheaded the technology for over 5,000 developers.
Shay spent several years in the Israeli Air Force and is a great believer in nurturing creativity to achieve the best results.

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Marc Vietor
General Manager Business Transformation (ARIS & Alfabet) Software AG

Marc is a passionate leader focused on driving new business and growth. Marc has more than 25 years of industry and management experience. At Software AG he is globally responsible for the end-to-end product line of  Business Transformation.

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Tom Thaler
Director Product Management ARIS Software AG

Tom is the Product Management Director at Software AG, responsible for Business Process Design, Visual Analytics, and Robotic Process Automation with ARIS. Previously, Tom was a researcher at the German Research Center for Artificial Intelligence (DFKI) and Saarland University.

Kate Shopper
Director, Demand Gen

Kate Shopper has over 25 years of diverse marketing experience leading to her successful leadership of Kryon’s demand generation activities. She excels in solving complex industry challenges for large B2B enterprises through data-driven digital marketing. In addition to thriving in a fast-paced, agile, and quick-growth environments, Kate has been a keynote speaker at many marketing conferences sharing her knowledge and experience with others. If there is a marketing technology you want to know about, Kate is your person to ask.

Liora Herman
Director, Partner Marketing

Liora is passionate about multi-platform strategic marketing, with over 10 years of experience elevating high-tech solutions to the global market while focusing on data-driven results. She excels at hands-on implementation as well as creativity and design management. Having previously worked for several years in cyber security, Liora is a co-founder and Queen of Details of AppSec Village, part of the global hacking conference DEF CON. Previously she served as the Founding Director of the Jewish Women’s Fund of Atlanta and consulted with regional Jewish Federations on how to build a community-wide planned giving program. Liora has a Master’s in Communication and Media Studies from IDC Herzliya.

Ayelet Gazit
Training & Knowledge Manager

With over 15 year of experience, Ayelet’s mission is to help people learn (at least) one new thing every day. At Kryon, she manages the training and knowledge department and is responsible for the technical certifications of Kryon users globally. Ayelet’s drives online trainings and the development of Kryon methodologies in partnership with customers, partners, and citizen developers.

Most recently, she served as Kryon Bot Camp Colonel, leading the virtual global botathon.  Prior to joining Kryon, Ayelet worked for many years at Allot (Nasdaq ALLT) designing and delivering trainings for enterprises and service providers on network security, application control, and more. Ayelet holds a Bachelor’s degree, B.Sc. of Electric Engineering from HIT, and an M.B.A from Ben Gurion University.

Mayk Tilinski

Mayk has over 20 years of experience in ​​enterprise consulting & software for banking, insurance, telecommunications and logistics organizations where he ran global accounts, the consultancy department and business development. Before joining Kryon he worked at Kofax, CSC (DXC) and Cirquent (NTTDATA), to advise, set up and run enterprise digital transformation. He holds a Master of Business Administration for Financial Services, IT and International Management from Frankfurt University of Applied Sciences. He also lectures on RPA at Steinbeis Transfer Institute School of Management and Technology.